The Brief
An advertising agency can sometimes feel nothing less than a madho. You can find humans rambling terms, you wouldn't have ever heard of. Designers with ruffled hair and tired eyes, looking for a shade of Black that the client had dreamt of at the last meeting. Brand Strategists promising campaigns that complement brands. Oh, and not just that, they disrupt, innovate, synthesize, build on, give legs, trend, create virality and generate organic recall - all at the same time. And if you had a Eminem-esque verbal flow of saying ‘Yes. Sure, we’ll get that done!’ without sparing an extra breath, the Servicing team would welcome you with open arms. But this story is not about them. This is about that man in the corner. The one who is now feeling cornered between taking that creative leap or settling for a rational halt. The Copywriter. He has a brain full of ideas, but a page without a word. It’s 10 PM on a Friday night, and his mind drifts to thoughts, of the friends he was supposed...